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This domain states the following, "A friendly, family run hotel offering comfortable accommodation and breakfast at competitive and moderate prices." We observed that the web site said " The hotel is situated in the heart of London, close to Victoria Underground, Railway and Coach Stations 3 minutes walk away." It also stated " Most of Londons Top Tourist attractions are all with walking distance Buckingham Palace, House of Parliament and Big Ben, Tate Gallery, Westminster Cathedral, Westminster Abbey etc." The header had hotel as the highest ranking keyword. It was followed by Hotel, london, and London which isn't as ranked as highly as hotel.